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Trending Brands and Category Leaders
New and hot brands are emerging all the time. Brands like Venmo, Lyft, Bumble, Waze, Birchbox and Arcteryx have all caused disruption in their respective markets. Are consumers choosing to spend their money with new and emerging brands in place of category leaders like Paypal, Tinder, Uber, Google Maps, Ipsy and Patagonia?
To try and find the answer to this, Digital Third Coast collaborated with Slant Marketing to provide an in-depth analysis of Google search trend data on the hottest and most popular new brands in America. The goal of this exercise was to see how new brands fare against established industry leaders in Google search. Because let’s face it, if you’re not being searched online these days, it might as well be like your brand doesn’t even exist. Without a large search volume it would be nearly impossible for these new brands to unseat the established category leaders in their market.
They looked at twenty different product and service categories to see how new and emerging brands are faring against established category leaders on average monthly search data in Google. The results may be surprise you. While many consumers tend to have a very skewed view of what brands are new and popular, the reality is that many of these emerging brands still have a lot of ground to make up to catch the category leaders within their market. To see the full results of their analysis, check out the full infographic below.
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When it comes to new brands, if you’re not being searched, you don’t exist. We’ve analyzed Google search trend data for the hottest emerging brands in America, across 20 product and service categories, to see how each compares with established category leaders.
* Values represent average monthly searches in Google.
Google Wallet 550,000
Online Dating Apps
Google Maps 151,000,000
Fast Casual Burgers
Five Guys 823,000
Shake Shack 550,000
Fast Casual Chicken
COWBOY CHICKEN WOOD FIRE ROTISSERIE 33,100
Meal Delivery Services
Blue Apron 1,200,000
Fast Casual Pizza
Pizza Hut 16,600,000
Blaze Pizza 301,000
Fast Casual Healthy
Quest Nutrition 110,000
Samsung Galaxy 1,500,000
Smart Exercise Bikes
DOLLAR SHAVE CLUB 450,000
Women’s Consignment Clothing
MOUNTAIN HARD WEAR 90,500
Sustainable Shoe Brands
Outdoor Voices 49,500
SLANT Marketing From A Different Angle