The Failure of Western Companies in China
Some of the biggest global brands have tried to crack China and failed. Why is it that companies so successful in the west find it so difficult to replicate the success in China? … ( read more
Some of the biggest global brands have tried to crack China and failed. Why is it that companies so successful in the west find it so difficult to replicate the success in China? … ( read more
My name is Richard Madison and I am the Marketing Executive for the Brighton School of Business & Management. We offer a wide range of courses, from leadership and management, to hospitality and human resources, and I often write about … ( read more
In 2013, Yahoo made news for a new policy forbidding its employees from telecommuting – a move that seemed counter-productive in the growing trend towards flexible work options. While this will undoubtedly cost their employees thousands of dollars per year … ( read more
We buy products for a whole host of reasons, from their usefulness and usability to being part of a new trend.
What we quite often don’t realise is that staggering sums of money have been spent trying to make us … ( read more
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