Using Instagram For Business
Instagram has rapidly become one of the most popular social media sites in the world, with over 800 million monthly active users, it can be a great tool for businesses, big and small. It’s not only a fantastic platform to showcase what your business has to offer, but it’s also a place to show some personality, … Read more
Pizza In The UK
Pizza is now the most popular food purchased in restaurants, 2nd most popular item bought in supermarkets for dinner, and the 4th most popular dinner item in fast food outlets. This is just a slice of the burgeoning pizza market.
Pizza is a standout amongst the popular foods in the world and common fast food in … Read more
Minimum Wage Laws Of 2018
On January 1, 2018, at least 18 states and 20 cities in the United States will increase their minimum wage laws. An additional three states and 18 cities or counties are also expected to do the same later in the New Year. Recently, new laws and ballot initiatives have compelled labor officials to gradually increase … Read more
How Big Tobacco Keeps Growing
Less people are smoking in western countries and this is of course great news, but tobacco companies are good at pivoting. As this infographic from purplebox outlines, tobacco companies are still finding ways to keep their profits healthy. In America, more was spent in retail stores on cigarettes than beer and soda/fizzy drinks combined. The … Read more
Evolved Recognition of Logos
I recently worked with C+R Research (a marketing research agency) to analyze the evolution of iconic logos, and their relation to company revenue.
This research confirms for any marketers who are fretting the relation of brand aesthetic to revenue that there are likely more many things to worry about on top of logo evolution. It also … Read more
What To Do About Customer Service Challenges
The development of customer engagement in social media and the increased value of a hassle-free and on-point customer experience may have been the two main driving forces behind the progress of customer expectations in 2017. These days, customers want their voices heard and problems resolved, quickly and without having to jump through hoops … Read more
Should You Invest In Gold?
Gold is one of the best investment options. When market conditions are not good and you are looking for the secure investment options then you can choose bullion as an investment. Gold was used as a currency in many countries in the past but after globalization and banking system came into effect, gold is mainly … Read more
Engineers In Real Estate
The decision to buy residential or commercial real estate is no simple matter, unlike most purchases and transactions. To buy a property involves many technicalities that can seem complicated and overwhelming for many, especially when they have no background in various aspects such as regulatory compliance and efficiency in property and real estate purchase, transfer, ownership, … Read more
Growing Your Small Business
There is an important difference between businesses that remain small for their entire existence – which could be decades – and small businesses that grow and thrive. In most cases, it comes down to taking a purposeful and strategic approach to growth. Though some small businesses offer products and services that experience such an intense demand … Read more
Trending Brands and Category Leaders
New and hot brands are emerging all the time. Brands like Venmo, Lyft, Bumble, Waze, Birchbox and Arcteryx have all caused disruption in their respective markets. Are consumers choosing to spend their money with new and emerging brands in place of category leaders like Paypal, Tinder, Uber, Google Maps, Ipsy and Patagonia?
To try and … Read more