New Era Of Corporate Social Responsibility [Infographic]

Social Media And Responsibility

Social Media Marketing Benefits

As you may know, Google has recently been under fire after mounting claims that Google was not doing enough, or anything at all, to promote gender or racial equality in the workplace. Google’s 19th birthday is tomorrow, celebrating a corporation that has always been on the forefront of business and workplace innovations. For example, Google … Read more

Trending Brands Vs Established Category Leaders and How They Matchup in Google Search [Infographic]

Trending Brands and Category Leaders


New and hot brands are emerging all the time. Brands like Venmo, Lyft, Bumble, Waze, Birchbox and Arcteryx have all caused disruption in their respective markets. Are consumers choosing to spend their money with new and emerging brands in place of category leaders like Paypal, Tinder, Uber, Google Maps, Ipsy and Patagonia?

To try and … Read more

Ways Competition Makes Your Business Stronger [Infographic]

Love The Competition For Your Business!

Business Plan Competition

Do you believe that competition does more good than harm in today’s business context? While this may sound like a contradiction when past and conservative business conditions are taken into consideration, it may not necessarily be so in recent years. In fact, many start-up companies and businesses in the past managed to survive competitive … Read more

Facts About Your Favorite Brands [Infographic]

What’s Your Favorite Brand?

Who Owns Brands

There are certain brands which are so deeply integrated into our modern society that we consume them daily, sometimes without even realising.

Consider the likes of Coca-Cola, McDonald’s, Facebook or Google; even without their advertising, it would be hard to imagine 24 hours where we didn’t either physically interact with them or at least consume them … Read more

Just How Customer-Centric is Your Company?

Is Your Company Customer-Centric?

Laptop Coffee Cup


Being a customer-centric company has become more relevant than ever. The very existence of this concept might sound like an odd one when you really think about it. Isn’t it automatically understandable that all businesses are customer-centric given the fact that this is where the profit comes from?

That may be the case, but there … Read more

Buy A Mattress Online And Save Big [Infographic]

Buying A Mattress Online

Buy Cheap Mattress Online

Ever bought a mattress online?

Millions did, last year.

The so-called bed-in-a-box business isn’t new, but over the past 5 years, it has grown by leaps and bounds.

Many credit the recent growth with Casper, who introduced the now-standard 100 night risk-free in-home trial. And, of course, Casper’s price is 50% less than comparable mattresses sold … Read more

6 Mind Blowing Social Media Statistics [Infographic]

What They Mean For Your Social Media Marketing Strategy

Social Media Strategy

When it comes to Social Media Networking sites, many companies will go out of their way to create a fan page, promote their pages and products, make a few posts per month, and then never respond or interact with the fans of their products. Facebook, Twitter, and Pinterest are great for … Read more

Future of Food Packaging [Infographic]

Packaging Food for the Future

Food Packaging

The food packaging industry includes a wide range of sectors including packaging material and packaging alternatives. Fiber based materials including carton, liquid carton and corrugated contribute 31% of the total global packaging market. Food packaging is the largest end-user market for corrugated materials accounting for 40% of the total consumption.

Five Major Trends That Will

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World Of Brand Events [Ebook]

Love to get quality stuff for free? Admit it, you do!

I like to get free stuff from brands. Believe it or not, getting free things for review isn’t the exclusive domain of writers at glossy magazines, etc. Nowadays, the role bloggers play in the marketing puzzle is strengthening. Thought leaders like Dan Cristo and Gerald Weber predict marketing trajectories … Read more

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