The Golden Rules Of Advertising Banners And Billboards

Banner advertising is everywhere we look. All over towns and at roadsides we see brightly coloured adverts, all competing to grab our attention. Advertising does not come cheap so it is important to make the best of the space that you have. It is a complete waste of time to spend your money on an ad which blends into the … Read more

The Psychology of Attraction: How Do We Capture Attention? [Infographic]

How does symmetry impact your visual marketing efforts? Symmetry, along with color and shape, are the key elements determining whether a visual display, whether a poster, graphic banner, or trade show display, are attention-grabbing or cringe-worthy.

Colors are a pretty versatile visual element. Use contrasting colors—opposites on the color wheel—to make a big impact. Or use complimentary colors to create … Read more