Advertisements

Get a Confessions of the Professions pen today!



The Power of Color and Emotion [Infographic]

Author: Matthew Gates
Website: http://www.matthewgates.co/
MyPost: create beautiful simple web pages in minutes with just a few clicks!
The Daily Dot Store: the leading destination for stylish accessories, gadgets, everyday carry essentials & more!
PROMOTE: Place a Text Link on this Confession ONLY

Read This Confession To Me

The views, opinions, and positions expressed by the author and those providing comments on this website are theirs alone, and do not necessarily reflect the views, opinions, or positions of Confessions of the Professions thereof. By reading the following article, you do not hold responsible Confessions of the Professions or any contributing authors for the content of this confession. Viewer Discretion is Advised.

Color and Emotion for Effective Marketing and Branding

There are billions of dollars that go into advertising each year. Every major company has a whole team of consumer psychologists to research the behavior and purchasing habits of consumers in order to maximize profits. A consumer psychologist will determine the target audience and what causes customers to buy and even when they purchase products. The job of a consumer psychologist is a very important one, as they are the ones to employ a working strategy that gets consumers to actually buy products a company is selling, and to market the product in a way that will actually sell and make profit.

Colors, images, shapes, and sizes have all been researched and represent a company and the products it is offering. Every company has specific colors in its logo because the company wants its consumers to subconsciously acquire bits of information in order to develop trust. If a company is able to establish its image in the mind of any consumer, even if the consumer is no where near the company, the company will ultimately eventually make that sale.

The most important factor of any company logo is the colors it chooses. Colors can represent many different things and although people associate certain emotions with colors, there are set colors that play upon emotions.

This infographic shows a color and the representative emotion, and displays associated company logos.


The Power of Color and Emotion [Infographic]

Click to open / Right-click for save options

PDF Version


Text-Friendly Version

Yellow/Gold - Optimism, Clarity, Warmth - Nikon, UPS, National Geographic Channel, Denny’s, IMDb, CAT, Sprint, Chupa Chips, Pennzoil, Subway, Shell, IKEA, Best Buy, DHL, Hertz, Good Year, Sun Chips, Ferrari, Schweppes, AOL Instant Messenger, McDonalds

Orange - Friendly, Cheerful, Confidence - Nickelodian, Hooters, Amazon, Payless, Firefox, VLC Player, Orioles, Fanta, Starz, Harley-Davidson Motorcycles, Crush, Blogger, Boost, Shutterfly, Gulf

Red - Excitement, Youthful, Bold - Kellogg’s, Nintendo, Kmart, YouTube, Coca-Cola, Oracle, CNN, Netflix, Virgin, Exxon, LEGO, Ace, Target, Lays, Budweiser, Fritolay, Canon, Wells Fargo, KFC, Dairy Queen, K, Avis, Triple A, Nabisco, Heinz

Purple - Creative, Imaginative, Wise - Syfy, Monster, Big Brothers Big Sisters, T-Mobile, Aussie, Barbie, Orkut, Lynx, Welch’s, Hallmark, Cadbury, Odeo, Taco Bell

Blue - Trust, Dependable, Strength - Dell, JP Morgan, Lowe’s Flickr, American Express, Twitter, Intel, HP, NASA, Oreo, WordPress, Ford, Facebook, Volkswagon, IBM, Walmart, Pfizer, Oral-B, Ocean Spray, Vimeo

Green - Peaceful, Growth, Health - John Deere, Whole Foods Market, Land Rover, Animal Planet, Girl Scouts, Tropicana, Spotify, HESS, Starbucks Coffee, Holiday Inn, Publix, Monster Energy Drink, BP

Gray - Balance, Neutral, Calm - Cartoon Network, ABC, Apple, Wikipedia, Hyundai, Honda, Nike, PUMA

Rainbow - Diversity - NBC, Google, Microsoft, Ebay


Matthew Gates is a freelance web designer and currently runs Confessions of the Professions.



If you enjoyed this confession, make sure you subscribe to the Confessions RSS feed!
You can also follow Confessions on Twitter.
You can also subscribe to the Weekly Confessions Digest.

(


Advertisements
Tags: brandingbusinesscolorcompanyconfessionconsumerdevelopemotioninfographicmarketingproductprofitpsychologistrepresentativetrust

9 Comments

  1. The Power of Color and Emotion [Infographic] http://t.co/fAlrfBmJ1j via @OneTruConscious

  2. The Power of Color and Emotion [Infographic] http://t.co/AbKEyA1aAv via @OneTruConscious

  3. The Power of Color and Emotion [Infographic] http://t.co/BeSYe2YK56 via @OneTruConscious

  4. The power of #color and emotion in #marketing [#infographic]: http://t.co/8GlfElHfmI

  5. The Power of Color and Emotion [Infographic] http://t.co/vwFHXx3fOL via @OneTruConscious

  6. The Power of Color and Emotion [Infographic] http://t.co/k45t4n4lPP via @OneTruConscious

  7. The Power of Color and Emotion [Infographic] http://t.co/uuzwcR7TjQ via @OneTruConscious

  8. The Power of Color and Emotion [Infographic] http://t.co/l6Q0SiPPb4 via @OneTruConscious

  9. The Power of Color and Emotion [Infographic] http://t.co/EtOlkN1vsI via @OneTruConscious

Leave A Reply


Permalink: http://www.confessionsoftheprofessions.com/power-color-emotion-infographic/
Shortlink: http://goo.gl/dNgJuh
HTML: http://www.confessionsoftheprofessions.com/htmlcache/power-color-emotion-infographic.html
AMP: http://www.confessionsoftheprofessions.com/power-color-emotion-infographic/amp
  • There are billions of dollars that go into advertising each year.
  • Every major company has a whole team of consumer psychologists to research the behavior and purchasing habits of consumers in order to maximize profits.
  • A consumer psychologist will determine the target audience and what causes customers to buy and even when they purchase products.
  • The job of a consumer psychologist is a very important one, as they are the ones to employ a working strategy that gets consumers to actually buy products a company is selling, and to market the product in a way that will actually sell and make profit.