Old vs. New: Redesign Your Logo [Infographic]
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7 Tips For Logo Redesign
A logo is like a photograph. It’s a snapshot of who a company is at a particular time. Just like people grow and mature, companies change. They follow industry trends, add products, or try new marketing strategies. Logically, once you go through those changes, the same old logo won’t show customers who your company is now. You need to do a logo redesign.
Redesigning a logo can be a challenge, just like taking a good picture. Most of us have embarrassing photos—usually on our driver’s licenses—that are so bad they’re unrecognizable. People take one look and ask, “Is that even you?” Some company logos have the same problem. The logo itself may be fine, but it just doesn’t represent the company’s character. A redesign is the perfect time to fix that.
Other businesses already have logos that customers love, but the business is ready for something different. If that’s your situation, you don’t want to completely alter your logo. Customers may not like an abrupt change, which means they’re likely to reject the redesign. You have to find the perfect balance between the old and the new.
So how do you make sure your new logo is picture perfect? Follow the seven steps of logo redesign. Whether you’re isolating your old logo’s best qualities, striving for simplicity, or adding hidden meanings, the infographic will guide you through the process. Learn the ins and outs of logo redesign from seven of the world’s most famous corporations.
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7 Great Tips For Redesigning A Logo
The most successful logo redesigns of the last few years have taught us these indispensable design lessons.
Isolate your old logo's best qualities.
The letter "M" is the most distinctive part of the Marriott's logo, and the updated version take advantage of that strength by making it the most prominent element.
Look to your brand's past for ideas.
Bacardi's "new" logo is actually a revival of their old logo from 1931, creating a fresh look that pays tribute to the company's history.
Strive for Simplicity
Though it might drive grammar nerds crazy, TGI Friday's new logo uses cleaner, simpler typography with no punctuation and a less complicated rectangle shape.
Focus on the colors that matter most.
Pizza Hut's redesigned logo still uses a hunger-induced red, but cuts down on the other colors for a cleaner, simplified look.
Embrace new trends, but hold on to classic traditions.
The newest Morton Salt Girl has the same basic look as previous versions, but eliminates some of the finer details to bring it into the modern age.
MailChimp's new logo is extremely similar to its previous one, but slight changes have been made to make it lighter and more legible.
Use hidden meanings to add interest.
The updated version of Fandango's logo intrigues the viewer by employing negative space to add an extra hidden "F".
Created by Company Folders, Inc.
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- A logo is like a photograph or a snapshot of who a company is at a particular time, but over time, the logo may grow and change.
- As a logo changes, it follows trends and marketing strategies that help it to look more modern.
- Redesigning a logo can be a challenge, just like taking a good picture. The logo itself may be fine, but it just doesn’t represent the company’s character.
- You have to find the perfect balance between the old and the new, as customers may not like an abrupt change, which means they’re likely to reject the redesign.