How to Leave an Impression on Tradeshow Attendees [Infographic]

The Exhibit Company 2m 397 #tradeshow

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As a business manager, are you taking advantage of all of the opportunities that tradeshows and conventions provide for your company? As a marketing tool, tradeshows are a great way to reach out to existing clientele and increase the profile of your brand in your industry. In addition to finding sales leads you can also network, show off new products and get an idea for what your competition is up to.

Conventions and exhibitions are an important chance to leave an impression on attendees, as visitors to your booth will tell at least six people about their experiences on average. Ninety-one percent say that tradeshows are extremely useful as a source of new product information and they also help decision makers when it comes to setting spending plans.

You can see more about the benefits of attending tradeshows, as well as a breakdown of the meetings industry in the United States, by reading through the infographic below.

How to Leave an Impression on Tradeshow Attendees [Infographic]

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How Tradeshows Affect the U.S. Economy

Nearly 1.8 million meetings took place in the U.S. in 2009

Types of Meetings

Incentive 4%
Other 7%
Trade Shows 12%
Conventions/Conferences/Congresses 25%
Corporate/Business 52%

Total: 1,790,800 Meetings | 204,724,000 Participants

Direct Spending

$263 billion associated with U.S. meetings activity

12% Other meetings / Related commodities
4% Venue Rental
57% Meeting Planning / Production and Venue Rental
41% Meeting Planning / Production
43% Travel / Tourism Commodities

Meetings activity in 2009 contributed $458 billion to GDP.

Meetings activity supported 6.3 million jobs and generated $271 billion in total labor income.

Top Reasons Why Exhibitions are Key to the Marketing Mix

When asked “Which marketing mix components are most effect in achieving [specific] objectives?”

Respondents said exhibitions are more effective than:

  • B2B
  • Direct Mail
  • Advertising (Telemarketing)

85% of decision makers say attending trade shows saves their company time and money by brining vendors together

87% of attendees said national exhibitions are an “extremely useful” source of purchasing information

86% of decision makers say exhibitions gel influence their spending

91% of attendees rank trade shows as “extremely useful” as a source for product information.

At Your Next Tradeshow:

  • Find Sales Leads
  • Network
  • See what competitors are doing
  • Highlight New Products

Visitors will tell 6+ people about their experience

Provided by The Exhibit Company.


The Exhibit Company has provided full service and quality products to the tradeshow industry for more than 20 years. We offer turn-key service to make your tradeshow success and stress-free.