Google is a search engine used by a millions of people searching over a billion search queries. Google was originally designed to index and deliver web pages to you. As Google has become more advanced, they have become a great influence upon the Internet, often telling web masters what they should be doing and what they should not be doing.
In terms of an awesome website, you could literally take the definition of awesome from the Dictionary. Your website should convey any of the following: inspiring an overwhelming feeling of reverence, admiration; causing or inducing awe: an excellent or amazing sight. When someone sees your website, they should think any of these words: breathtaking, awe-inspiring, magnificent, wonderful, amazing, stunning, staggering, imposing, stirring, impressive, interesting, formidable, mind-boggling, mind-blowing, jaw-dropping, excellent, marvelous, wondrous. If it is anything less, than your website may need some work.
While Google has its own interests at best, it is attempting to make the Internet a better place and wipe out spam. Since Google is so popular, many companies and web masters have come to rely on the company since Google drives many visitors to their websites. Bing, Yahoo, Ask, and DuckDuckGo may be good search engines, but they do not deliver nearly as much traffic as Google does. When Google was just starting up and a few years into its life, the company was doing all it could to become the dominant search engine, as no big search engines had ever existed like it before. Google succeeded in doing this and when people think of searching anything on the Internet, they are most likely to turn to the Google search engine.
There are many website owners and web masters who do not particularly care for what Google wants and believe Google is trying to be the monopoly or bully of the Internet, even choosing to ignore and avoid Google as much as possible. Though this may be the case, the majority of web masters eventually succumb to the demands of Google because the traffic that Google delivers usually outweighs the resistance against Google policy & guidelines.
What Google wants: Google wants a legit spam-free and fast Internet that is full of knowledgeable and valuable information. Google is one of the primary search engines and the spam police of the Internet. Companies and web masters who create websites that are designed for human beings, customers, and clients, with legit product information and general information are the most likely to succeed on the Internet.
The issue lies in the fact that there is competition throughout the Internet and the best and most popular content wins. Not everyone can be number one or listed on top of a Google result, but the most relevant, accurate, useful, and meaningful website content wins and will be listed in a Google search; especially if the keywords within that content on the website match what people are looking for when trying to find information.
There are many companies and web masters who will figure out tricks or pay to get higher rankings and may be successful for a short time. According to Google, this is the wrong way to do things, and those who adopt this policy of behavior towards their website are eventually penalized and dropped off of the popular Internet search engine, affecting websites and businesses. Once dropped off of a Google search, it may be as if your company never existed. People have no way of finding you unless they know you exist directly. Since existing is way better than not existing on the Internet and in life, companies and web masters should follow the rules that Google has in place.
Create unique content that people want to read or deliver unique products that people want to buy.
If you stick to that simple formula, you are sure to be a success in the eyes of Google.
Matthew Gates is a freelance web designer and currently runs Confessions of the Professions.