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Ireland is 3rd Highest in the EU For Social Media Usage in the Workplace
Ireland is the European HQ for Facebook, Twitter, LinkedIn and Google. Yet, the Irish Data Protection Commissioner Office provides very little information on the subject of using social media in the workplace.
Ireland ranks higher than the EU average when it comes to social media usage in the workplace. 48% of Irish enterprises employing 10 or more employees use some form of social media.
The EU average rate is only 30% by comparison. Ireland is the 3rd highest for social media usage in the EU, following on from the UK in second place at 42%, and Malta in first place at 55%.
As there is little information provided by the Data Protection Commissioner Office, the usage of social media in the workplace is at the discretion of the company. Best practice procedures suggest that a company should create, implement and actively adhere to a social media policy.
Only 3 in 5 Irish companies have a clear and formal social media policy in place, less than 1 in 5 have an informal policy in usage and another 1 in 5 companies have no policy at all or completely ban its usage in the workplace.
Interestingly, the number one reason companies use social media in the workplace, is to develop the enterprise's image or market their products, but almost 1 in 3 organisations have to take formal disciplinary action with an employee over their inappropriate use of social media.
Anne O'Connell is a Partner with Sherwin O’Riordan Solicitors in Dublin and is Head of the Employment Law Department. She lectures extensively on employment topics and has been published widely in trade publications as well as national Irish newspapers.