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The Psychology of Attraction: How Do We Capture Attention? [Infographic]

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How does symmetry impact your visual marketing efforts? Symmetry, along with color and shape, are the key elements determining whether a visual display, whether a poster, graphic banner, or trade show display, are attention-grabbing or cringe-worthy.

Colors are a pretty versatile visual element. Use contrasting colors—opposites on the color wheel—to make a big impact. Or use complimentary colors to create a more pleasing visual effect. But colors can also clash. Colors that aren’t adjacent or opposites look funny when used in combination. And two colors that are fairly equal in prominence tend to compete for attention. Different colors also evoke different emotional responses. Red, for instance, evokes fear, anger or passion. Green, on the other hand, is refreshing and relaxing—often used to illustrate natural elements or growth.

If you’re curious how shape and symmetry impact the visual appeal of your displays and graphics, check out the infographic below for more details.


The Psychology of Attraction: How Do We Capture Attention? [Infographic]

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The Psychology of Attraction: How Do We Capture Attention?

What do we consider eye-catching?

How Do We Capture Attention?

Factors like symmetry, color, and shape are all attractive to the human eye

SYMMETRY

Plato wrote this on his theory of "GOLDEN PROPORTIONS"

the width of an ideal face would be 2/3s its length
a nose would be no longer than the distance between the eyes

Symmetry as a preference is a trait seen in many different animals

Scientists believe that symmetry reflects a strong immune system

Victor Johnston of New Mexico State University uses a program called FacePrints

MODEL WITH OVERLAY OF BEAUTY MASK BASED ON DIVINE PROPORTIONS. THIS SHOWS THAT A SYMMETRICAL FACE IS BEAUTIFUL.

THE COLOR OF ATTRACTION
Humans react strongly to color

Red is the color that calls our attention the most. This is why it is used in stop signs, alerts, and traffic lights.

THE PSYCHOLOGY OF SHAPES

SQUARE
» Logic
» Order
» Containment
» Security

TRIANGLE
» Energy
» Balance
» Science
» Religion

CIRCLE
» Femininity
» Warmth
» Comfort
» Sensuality
» Love
» Wholeness
» Movement
» Connectedness
» Protection
» Family

WHAT DO WE FIND UNATTRACTIVE?

REPUGNANCE is an evolutionary defense mechanism

ASYMMETRY

Lack of balance can be an automatic turn-off

Asymmetry also affects behavior and reactions

CLASHING COLORS

» Combinations that follow the natural brightness of colors are generally appealing

» Combinations that contradict natural brightness are generally unappealing

Colors that clash:

BLUE | PURPLE : They are similar in prominence and fighting for attention

ORANGE | GREEN : They aren't opposites

GREEN | YELLOW : They aren't adjacent on the color wheel

Beauty is in the eye of the beholder

ICONICDISPLAYS.COM


This infographic is by Iconic Displays, makers of custom tradeshow displays and event exhibits.



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