Starting up a new business can be a daunting prospect anywhere but it is even more terrifying in a giant city like London. In a city as big as this the word of mouth tactics which can work in smaller places may need to be replaced by a different kind of approach, such as one of the following.
You might be surprised to find out just how effective leaflet distribution throughout London can be. This can be a low cost and efficient marketing method if you do it right. For a start, you will want to make your leaflets attractive and interesting enough that the people who receive them take the time to read them. Another important point to bear in mind is that you can hire experts who will distribute leaflets in London in a far more effective way than you probably could and won’t charge much for it. There isn’t really much point in spending hours or days of your time doing this when someone else can do it for you at a low cost.
With such a large city to try and market to you will almost certainly want to use the internet to help make your mark. London has a huge number of active internet users you can try and tap into. At this point we shouldn’t forget that many members of your target audience may be new to London and could be equally overwhelmed by the size of the city. Because of this many Londoners go online to look for businesses and services which could be of use to them. If you are going to start up a site then one of the keys will lie in getting your search engine optimisation right, so that you appear on the results page for searches relating to London and for exactly the items or service you provide.
If we stick with the internet a bit longer we can consider the idea of using social media sites such as Facebook and Twitter to get your company’s name known by more people in London. Of course, the use of these sites for marketing purposes is a delicate business, as you don’t want to go for the hard sell approach on them. Instead, you should see this as a chance to make some contacts and become a liked and trustworthy business. If you aren’t confident enough in this sort of thing to do it alone then you could look online for a freelancer to handle it for you.
Cold calling is a marketing tactic which has fallen out of favour with many business owners. However, there are times when it can be of great use to you. One of your first steps has to be in bringing in good quality marketing staff to make the calls. This is a more specialised role than you might think and someone who is new to it could easily lose heart if things don’t go their way early on. Next, you will want some sort of script which lets them work their magic and get some people interested in taking the conversation further. Finally, we can’t afford to forget the importance of obtaining the right data. There are lots of marketing data companies who will give you contact numbers for exactly the people you want to speak to. For example, if you want to speak to London car owners over the age of 50 or London golfers who read certain publications then you can get their numbers and concentrate fully on those potential customers who most interest you.
These are just a few strategies for a new business to use to promote itself in London. Why not try one or all of them?
Bill Jobs is a London business owner who has had great success in reaching out to new customers using leaflet distribution throughout London.