If you did not notice, Google has been pushing Google Plus for a while now, originally for a short time offering profile pages to people and then quickly opening it up for businesses to add their company profiles. Any business might think that they have already got enough social media profiles and another one is not necessary. Unfortunately, for however many social media networks there are, any business willing to keep up and engage with all social media networks is sure to acquire followers, fans, and visitors. Google will probably give any business that has a company page on Google Plus priority rankings in search engines just below their company website, so it is important for a company to take advantage of Google Plus and what it has to offer.
Setting up a profile, filling out the about section, adding photos, and going through filling out all the information that is required or optional on Google Plus may seem redundant — after all, Facebook and LinkedIn already required a ton of information, and Twitter requires some information to be filled out. Why fill out another profile? The simple answer: It’s Google.
What do I mean by the simple answer? Google is the most widely used Internet search engine in the world. Believe it or not, helping your business helps their business. If you use Google Adwords or even if your competition uses Adwords and is trying to go against you: Google makes money. So why Google? Because Google is not trying to hide your company in the search engine. If anything, they are doing their best to promote it.
Think of the Internet as an advertising billboard. Any and every way to get your company name and brand out there is another gateway to attracting new visitors and new and loyal customers. For every person who has forgone the way of social media networks, there are a thousand people in place and those people are your target market and audience. Google Plus has an abundance of people who love it and have left other social media networks in favor of it, while there are many others that use all social media networks across the board. The times are changing and every company should consider making the investment in a Social Media Marketing and Advertising Department. Simple engagement and interaction with customers, fans, and visitors including offering social media-only discounts can go along way in attracting leads and sales.
If you have not already done so, consider Google Plus for your business. This infographic is a 14-point checklist for setting up an awesome Google Plus business page and ensuring you get the most out of your Google Plus company profile. Google Plus also offers the advantage of setting up a custom URL, which any company would be ignorant not to take advantage of a company brand name in the URL itself.
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Set up a KICK-ASS Google+ Business Page
Created by Pauline Cabrera @ twelveskip.com
Matthew Gates is a freelance web designer and currently runs Confessions of the Professions.