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9 Top Tips For Facebook Advertising Success [Infographic]

Posted by Confessions of the Professions in Articles

Shane Dobbing

http://www.pilotfishmedia.com/

 

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Facebook Advertising Strategies For Success

Facebook Advertising Success

Whether you like it or not, advertising is an unavoidable and very important part of our consumer society.

An advert provides a brand with a platform to present a service or product to their specific audience.

It has since grown to mean much more than that, allowing advertisers, brands and creatives to not only sell a service, but to present something more meaningful.

A great example of this is the recent video released by the Dutch lager Heineken. Following the terribly received Pepsi advert featuring Kendall Jenner, Heineken created an intelligent and thought provoking video about finding common ground with people we might otherwise disagree with.

You can take a look at the video in this article from the Metro. This is more than just a beer advert because it attempts to tackle bigger issues than simply selling an alcoholic beverage.

Providing different approaches to advertising such as this are vital in a day and age where businesses are looking to stand out from the crowd on a number of different platforms.

We don't just have to worry about paying for a ad in print or a TV spot, there's the whole internet to consider.

Social media platforms have become very important for advertisers in every industry in recent years. There are two reasons for this.

The first is that there is a staggeringly large audience awaiting your potential advert. For example, as of 2016, there are now more than 1.86 billion monthly users of Facebook alone, according to Statista.

Secondly, because there are so many people on social media, more niche businesses are able to find a sizeable audience relatively quickly.

However, the one issue facing those who attempt to use social media advertising is the competition. Now everyone is taking to social media to promote their product, particularly on Facebook because of its substantial audience.

There are many different advertising options and strategies on Facebook and without proper guidance, it is relatively easy to lose a lot of money without seeing any real returns.

Thankfully, a new infographic from Pilot Fish Media looks to aid even the least Facebook savvy amongst us.

It's called ‘9 Top Tips For Facebook Advertising Success’ and you can take a look for yourself below.


9 Top Tips For Facebook Advertising Success [Infographic]

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9 TOP TIPS FOR FACEBOOK ADVERTISING SUCCESS

With so many options for social media advertising nowadays, its no wonder so many people do not have a clue where to start! With Facebook being not only the largest social media platform, but its advertising offering gives businesses such a wide variety of options and has become the platform of choice.

But with so many companies using Facebook advertising, it is sometimes difficult for your campaign to stand out from the crowd and cut through this noise. So many brands end up wasting resources on Facebook advertising by not optimising their campaigns and not having a clear strategy.

In order to get ahead of the crowd, we have put together some of the top tips for Facebook Advertising and how this can help your business.

PLANNING

TARGETING

TIMING

CREATIVE

OFFERING

TESTING

FACEBOOK PIXEL

PRIMARY DATA

ANALYSE

BROUGHT TO YOU BY PILOTFISH MEDIA



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