Matthew Gates http://notetoservices.com 3m 764
The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Everything You Need To Know About Google Search Engine Optimization
Ever since Google began indexing billions of websites on the Internet, they developed algorithms for what would make websites more easily searchable in a Google search query. Many companies and businesses rose up to cash in on this SEO goldmine that Google had unintentionally created. There were plenty of corporations willing to pay top dollar for these Google “search engine optimization techniques.”
Google never did have an actual mystery or secret code that would put any website to the top, but they strongly suggested that web developers, web designers, and webmasters simply focus on content and making websites for human beings, rather than for search engines. Unfortunately, in the less advanced days of Google, many figured out how to cheat the system using “Black Hat SEO techniques” and other techniques that favored websites in the Google search engine more than others. As a result, sometimes a search query would result in unattractive, unrelated, or identical duplicate copies of web pages on the first or second page of a Google search result.
Google had to modify their algorithm and continue doing it so everyone could receive a fair shot at search engine results and the most keywords or the tricks of the trade would not get a particular website in the top search results, but rather the most related items would appear up top; the webpages that people were truly looking for.
While SEO or search engine optimization definitely can help your website, it is actually not necessary at all. If you are a business selling a product, you will certainly have to advertise and market yourself, but you will be found. If you are a website the runs daily articles and posts, you are already performing your SEO. The best SEO advice you can ever receive:
- Write interesting
- Write well
- Write with minimal error
If your audience finds your website and articles entertaining, they will keep coming back. Give them a reason to come back and invite them to comment on your articles. You could buy a dozen or even a hundred books and you will find that most of the material in those books is going to repeat themselves; and you will certainly see a pattern among all those SEO technique books that you read.
When it all comes down to it, make sure your website is attractive to your visitors – that you have the right colors that are easy on the eyes, and write engaging, interesting, and entertaining content. Everything else will follow. Google is out for the best and most relevant content pertaining to what their customers want. Their customers are your customers. Create your webpage for them, not for Google. Google is simply there to help give you potential customers.
A few years ago, Google did write an Ebook with quality search engine optimization information, meant for in-house members of the Google team. However, they thought this information should be for everyone and decided to release it to the public and webmasters for free. This Ebook is directly from Google who is only after making the search engine experience optimal.
This is an idea of what is in the book:
- SEO Basics
- Create unique, accurate page titles
- Make use of the “description” meta tag
- Improving Site Structure
- Improve the structure of your URLs
- Make your site easier to navigate
- Optimizing Content
- Offer quality content and services
- Write better anchor text
- Optimize your use of images
- Use heading tags appropriately
- Dealing with Crawlers
- Make effective use of robots.txt
- Be aware of rel=”nofollow” for links
- SEO for Mobile Phones
- Notify Google of mobile sites
- Guide mobile users accurately
- Promotions and Analysis
- Promote your website in the right ways
- Make use of free webmaster tools
After reading through this Ebook, you could definitely consider yourself knowledgable in Google Search Engine Optimization!
Download: Google Search Engine Optimization Starter Guide [mirror] [English] (Right-click for save options)
Google Search Engine Optimization Starter Guide is available in over 40 different languages!
- Arabic [mirror]
- Bulgarian [mirror]
- Catalan [mirror]
- Chinese (Traditional) [mirror]
- Croatian [mirror]
- Czech [mirror]
- Danish [mirror]
- Dutch [mirror]
- English [mirror]
- English (GB) [mirror]
- Finnish [mirror]
- French [mirror]
- German [mirror]
- Greek [mirror]
- Hebrew [mirror]
- Hindi [mirror]
- Hungarian [mirror]
- Indonesian [mirror]
- Italian [mirror]
- Japanese [mirror]
- Korean [mirror]
- Latvian [mirror]
- Lithuanian [mirror]
- Norwegian [mirror]
- Polish [mirror]
- Portuguese (BR) [mirror]
- Portuguese (PT) [mirror]
- Romanian [mirror]
- Russian [mirror]
- Serbian [mirror]
- Slovak [mirror]
- Slovenian [mirror]
- Spanish [mirror]
- Swedish [mirror]
- Thai [mirror]
- Turkish [mirror]
- Ukrainian [mirror]
- Vietnamese [mirror]
Matthew Gates is a freelance web designer and currently runs Confessions of the Professions.
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