Giant E-mail Marketing Statistics Guide [Infographic]

Alisa Bagrii https://www.everycloudtech.com 5m 1,359 #marketing

The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.

E-mail Marketing Statistics

Marketing is a science that uses a variety of ways to attract and retain the attention of the audience. Email newsletter is one of them. It has a lot of advantages. Among them:

• Saving money and time. For sending messages you spend minutes with minimal material costs;
• Letters help to deliver the latest information to its subscribers. Customers will see favorable offers immediately;
• Long-term relationship. With the right approach, you can establish trust with your customers. They will wait for letters;
• The possibility of analysis. The sender can conduct research on the chosen strategy. If necessary, make adjustments;
• Round-the-clock work. This e-mail marketing approach allows you to send messages in a convenient format at any time. Messages will work around the clock.

Unquestionable plus in sending e-mails is increase in sales, profit growth, business prosperity. Naturally, in order to achieve such results, it is necessary to think thoroughly and correctly implement the advertising campaign. This Giant E-mail Marketing Statistics Guide from Everycloud can help you. The following handful resource shows the main key points for your E-mail Marketing strategy. According to this infographic:

• a large majority of people (72%) report that they prefer to receive promotional content through email;
• about 45% of users report your email as spam because they feel like you’re contacting them too often;
• 74% of women prefer gender-neutral marketing;
• 70% of consumers delete your message immediately if it does not render properly on their mobile device;
• Your customers may open a message for the first time on a mobile device, but more often than not, they will actually be visiting your website from a larger screen.

Knowing this data will help you to increase company revenues with low costs on marketing, but also will keep your customers subscribed and well-informed about your new products and services.

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EMAIL MARKETING

THE SINGLE MOST EFFECTIVE TACTIC FOR TURNING YOUR PROSPECTS INTO LOYAL CUSTOMERS.

IN FACT, 55% OF COMPANIES GENERATE MORE THAN 10% OF SALES FROM JUST SENDING EMAILS.

SO WHAT IT IS ALL ABOUT

On a daily basis, US consumers interact with about 11 brands through email cmopared to:

• 9 brands via Facebook and
• 8 brands via Twitter

Total Worldwide Emails Sent/Received Per Day 205.6 Billion

Average % Of Spam in Business Emails 13.64% (12 Billion)

Average Number of Business Emails Received Per Day 88 Billion

HOW MEN AND WOMEN USE EMAIL

Conversions* by gender and devices

MALE FEMALE

DESKTOP  62% 62%

PHONE 25% 20%

TABLET 13% 18%

More women pay attention to marketing emails than men 8% – 14%

Women spend 7 minutes more per month on a smartphone checking email compared to men

More than 50% of men and women agree that humor is acceptable in email

Formal emails are authentic for more men than women 17% – 10%

On average, men open more emails than women 17.1% – 14.2%

74% of women prefer gender neutral marketing messages

EMAIL MARKETING PERFORMANCE

97% of businesses use email marketing to convert email recipients into buyers

76% of subscribers make purchases from an email marketing message

66% of consumers unsubscribe from emails because they aren’t relevant to them

69% of consumers delete emails from marketers because they get too many emails from them

72% of consumers delete emails form marketers that aren’t relevant to them

34% of consumers mark email marketing messages as spam

EMAIL MARKETING AUTOMATION

58% of all top performing companies use marketing automation software to aid their marketing efforts

Over 60% of marketers use mass email to connect with their customers

EFFECTS OF EMAIL MARKETING ON REVENUES

50% increase in email revenues for trigger-based programs

Up to 15% margin dollar increase by identifying serial comparison shopping customers and reengaging them

14% increase in category sales based on audience optimization strategies

30% increase in gross return on ad spend for Facebook advertising

REVENUES DRIVEN BY EMAIL TYPES

36% targeted email to specific segments

18% activity-based triggers

12% lifecycle-based triggers

22% email to different segments of the whole list

14% unsegmented email to whole list

ACTIONS TAKEN AFTER RECEIVING A COMMERCIAL EMAIL

22% make purchases primarily online, but also occasionally in a store or over the phone

12% make purchases equally online and in a store or over the phone

52% of recipients didn’t do any action after receiving a commercial email

6% make purchases only in a store or over the phone

8% make purchases primarily in a store or over the phone, but occasionally online

HOW TO IMPROVE YOUR CTR

Personalized email message improve click through rate (CTR) by an average of 14% and conversions by 10%

Emails with social sharing buttons see a 158% increase in CTR

CTR is higher when using the recipient’s first name in the subject line over no use of the first name

Saturday has the highest CTR at over 9% for consumer email campaigns

6 AM has the highest CTR of any hour

EMAIL CONVERSION RATES BY DEVICE

iPad 16.27%

Android Tablet 2.12%

Kindle Fire 0.13%

18.52% Tablet

34.26% Desktop

38.21% iPhone

47.22% Smartphone

8.68% Android Phone

0.16% Windows Phone

0.16% Other Smartphone

0.01% Blackberry

Average Open Rate

22.80% Political email

21.21% Professional Services email

Average Click Rate

2.38% Retail email

2.75% Professional Services Email

EMAIL MARKETING ROI

1/3800 Email Marketing ROI

Every $1 spent on email marketing generates $38 in revenues

60% of marketers use conversion rates to evaluate an email effectiveness

18% of companies report an ROI of more than $76

Email marketing ROI is 28.5% compared to only 7% for direct mail

Revenue per email is $0.11

29% of marketers look at ROI metrics to evaluate email effectiveness

77% of ROI comes from segmented, targeted, and triggered campaigns

EMAIL ON MOBILE DEVICES

74% of smartphone owners use their devices to check their email

Mobile makes the majority of email opens with 54%

68% of Gmail and Yahoo opens come from mobile devices

70% of consumers delete emails immediately that don’t render well on mobile device

69% of shoppers are influenced by company emails to make a purchase on a smartphone

23% of users who open an email on a mobile device open it again later

75% of Gmail’s 900M users access their accounts via mobile devices

The iPhone is the most common mobile device subscribers use to open their email for the first time

One out of every three clicks within an email occurs on a mobile device

MOBILE EMAIL OPEN RATE PER INDUSTRY TYPE

59% Media and content distributors

55% Tourism, hotel, and entertainment business

53% Retail trade business

52% Insurance and financial companies

51% Foundations and NPO

THE BEST TIME TO SEND EMAIL

Email schedule (% of emails sent)

Tuesday 18%

Thursday 17%

Monday 17%

Wednesday 16%

Friday 15%

Sunday 9%

Saturday 9%

Email opens by time of day

7% PM

6% AM

6% PM

4% PM

2% AM

1% AM

PERSONALIZATION HELPS TO MAXIMIZE CUSTOMER ENGAGEMENT

Personalized emails deliver 6 times higher transaction rates

Marketers see an average increase of 20% in sales when using personalized web experiences

Emails with personalized subject lines are 26% more likely to be opened

Only 39% of online retailers send personalized product recommendations via email

Segmented and targeted emails generate 58% of all revenue

74% of marketers say targeted personalization increased customer engagement

HOW SUBJECT LINE EFFECTS OPEN RATE

Best Open Rates (60% – 87%)

• [COMPANYNAME] Sales & Marketing Newsletter
• Eye on the [COMPANYNAME] Update (Oct 31 – Nov 4)
• [COMPANYNAME] Staff Shirts & Photos
• [COMPANYNAME] May 2016 News Bulletin!
• [COMPANYNAME] Newsletter February 2016

Worst Open Rates (1% – 14%)

• Last Minute Gift We Have The Answer
• Valentines Shop Early & Save 10%
• Give a Gift Certificate this Holiday
• Valentine’s Day Salon and Spa Specials!
• Gift Certificates Easy & Elegant Giving Let Them Choose

EMAIL MARKETING VS SOCIAL NETWORK MARKETING

72% of people prefer to receive promotional content through email vs. 17% prefer receiving promotional content via social media

Email open rates usually start at about 16% vs. Facebook reaches just 2% – 6% of a page fan

66% of online consumers make a purchase as a result of an email marketing message

Facebook + Twitter make up just 0.2% of the number of messages sent each day

REASONS CLIENTS MARKED YOU AS SPAMMER

SPAM WORDS IN SUBJECT LINE

“Percent off”

“Make money”

“Collect”

“Clearance”

“Claim”

45.8% You email too often

36.4% I didn’t subscribe

31.6% Irrelevant content

10.4% Email was impersonal

18.6% Other reasons

COMMON EMAIL MARKETING MISTAKES

Segmented campaigns have an average of 14.4% better open rate than non-segmented

Triggered email messages have 71% higher open rates and 102% higher click rates than non-triggered

43% of email recipients click the spam button because of unknown sender

TRENDS OVER THE NEXT 5 YEARS FROM EMAIL MARKETING EXPERTS

53% expect the increase of automation

76% expect the increase of personalization

85% expect the increase of integration with other marketing channels

Growth expectations on average accounts per user: From 1.7 in 2015 to 1.9 in 2019 with total amount of 5.594 millions of accounts.

EveryCloud

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