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10 Event Planning Mistakes & How to Avoid Them

Author: Léa Cauet
Email: lea@instent.com
Website: http://www.instent.com/
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What’s the Big Deal?

Event Planning Tables

Event planning is no easy task, but it's a vital part of marketers' jobs. Companies spend about 20% of their budgets on marketing for events. Plus, 67% of business-to-business marketers find marketing at events as one of the most effective ways to meet future clients and customers. This is your opportunity to shine as a brand at the exact moment customers are most open to new relationships and budget allocation for upcoming initiatives. Don’t let that opportunity slip away by making these easily avoidable mistakes:

Mistake 1: Being Invisible

Mistake 2: Sending the Wrong People

Mistake 3: Poor Location

Mistake 4: Difficult Booth Setup

Mistake 5: Ignoring Social Media

Mistake 6: Underestimating Cost

Mistake7: Not Making Your Website Mobile-Friendly

Mistake 8: Leaving the Booth Unattended

Mistake 9: Paying Full Registration Price

Mistake 10: Forgetting to Follow-Through


Download: E-Book 10 Event Planning Mistakes and How to Avoid Them



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2 Comments

  1. 10 Event Planning Mistakes & How to Avoid Them https://t.co/ZPlo3XU0CK via @OneTruConscious

  2. 10 Event Planning Mistakes & How to Avoid Them https://t.co/do8fX0DwXb via @OneTruConscious

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  • Event planning is no easy task, but it's a vital part of marketers' jobs.
  • Companies spend about 20% of their budgets on marketing for events.
  • Plus, 67% of business-to-business marketers find marketing at events as one of the most effective ways to meet future clients and customers.
  • This is your opportunity to shine as a brand at the exact moment customers are most open to new relationships and budget allocation for upcoming initiatives.