The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Branding on Linkedin
LinkedIn is a good avenue to for a person who is looking to create a professional brand online. But with over 300 million users, mostly professionals and recruiters, it’s important that a person creates his brand in a way that it will be more noticeable.
Creating an online professional brand in LinkedIn that will be noticeable is easier said than done.
The good thing, though, is that building your professional online brand in LinkedIn is just like crafting a resume but with some twists.
Monster said that when it comes to writing resume, it’s important that applicants be able to impress the hiring managers to be selected for an interview. Similarly, when a person creates his or her professional brand in LinkedIn, it has to be able to impress, not only recruiters and HR people, but everyone in general.
There are several tips in crafting a resume that can impress a hiring manager and make them stand out against the competition. These tips can also be applied in creating a professional brand in LinkedIn to make it stand out.
Don’t describe responsibilities, talk about accomplishments instead and quantify them.
When it comes to writing a resume, applicants should not be mentioning what they do, instead describe how good they are in what they do and show examples. Instead of saying, I sell real estate property, say instead that I sell 5 real estate properties a month on average.
When it comes to online professional branding, it’s also important that a person describes what he or she has accomplished in his or her role instead of just saying what his or her role is. For example, instead of saying I’m PR person, say instead I’m a good press release writer that has connections with several media outlets
The good thing describing a person’s experience in LinkedIn is that, it provides the person with a bigger and more interactive version. LinkedIn doesn’t have any limit to what a person can say and put when they talk about their work experiences. A person could even use multimedia when they’re describing their accomplishments. They can put samples of their work or even pictures and videos of it.
It’s important to take note, though, that they should only write experiences or put media that are relevant to the brand they’re trying to create. There are consequences for not following this, and it would be discussed more in the next header.
Ignore irrelevant information
Knowing what needs to be written is not the only important aspect when it comes to writing a resume, knowing what doesn’t need to be put there is just as important. Putting skills, job experience, or accomplishments that are not relevant to the position that is being applied for tells hiring managers that the applicant doesn’t understand what the company is looking for. That’s why it is important to ask for the professional linkedin profile writers help.
As mentioned in the previous header. A person should only include information, accomplishments, experiences and skillsets that add value or relevance to the brand that the person is trying to create. Putting too much irrelevant information, just make the profile look long and padded will only confuse the viewers of the profile.
They will have a hard time understanding the professional brand that the person is trying to project, which could become costly in terms of potential opportunities that could have come.
Use the summary section to put more details
The summary section is one of the most important spot in the resume as this is where the applicant can put more details about the accomplishments and achievements they have made.
Similarly, the summary is where a person puts more details about himself or herself. This is basically the section where the person tells his or her story, about how he or she got to where he or she is today and where he or she will go in the future.
Writing your professional online brand in LinkedIn is just like writing your resume. If you know how to make your resume stand out, it’s more likely that you’ll be able to make your profile in LinkedIn stand out as well.
