The views of this article are the perspective of the author and may not be reflective of Confessions of the Professions.
Authors who have new books are always on the lookout for new ways of book advertising. They are aware that there are many people who might be interested in their books, but the question that always comes up is, “How can I reach them?”
Many authors do not make use of one of the oldest online book advertising techniques. It is one which can still generate a great effect. This technique is known as article marketing. This is a way of creating awareness for one’s brand and traffic for one’s website by writing articles and submitting them on article directories. As an author, you can leverage the power of article marketing by writing about the subject of you book as an expert in the field.
Steps to Article Marketing for your Book
Identify the keywords which readers are using to search for the relevant information on your topic.
The power of this book advertising strategy relies on attracting people who are looking for information on specific topics through online searches. The specific phrases and words readers use for these searches form the keywords. When you include these keywords in your articles, readers will have a better chance of finding them naturally when they search.
The step is very critical to the rest of the book advertising strategy, so you need to take your time. The aim here is coming up with 3 or 4 long-tail keywords which will give the content a chance to compete in most search engines and in the end bring traffic to your site. Write articles which feature those keywords.
Below are some guidelines for your articles:
Keep them to about 500 words
Write to an “easy” reading level
Numbered lists and bullet lists are very effective
Avoid long paragraphs
Use subheads to break up copy and for navigation
At the end of the article include a “resource box” or a”bio box.” This is where you say something about yourself, and also put a link which points back to your site.
Use the keywords in the article’s headline, in your first paragraph and once or twice more in the article’s body to give it greater search relevance. The links should offer readers with additional resources on your topic, or help to explain an aspect of what you have written about. Finalize and submit your articles.
Concentrate on the headline. The article will live or die depending on whether your headline draws readers to it. Boring or Bad or lifeless or dull headlines simply will not pull people to your content, no matter how good it is.
Advantages of Article marketing in Book Advertising
Your article is posted at articles directories with links back to your site. Other readers will pick up and publish your articles on their own websites, giving you more links. You will receive traffic from readers clicking through the links in your article. You will have higher search engine rankings due to the increasing number of links from content pointing to your site. You will enhance your reputation very fast as an authority in your field. This is one of the easiest and fastest strategies you can use for your book advertising, and it is absolutely free. The good thing about this book advertising strategy is that it takes very little time to get started, and will offer a high return on investment.
William Yatscoff is marketing manager for Bookkaholic Book Magazine and works with authors to build up their book promotions on his website and increase the awareness for their books. If you are an author and interested in book advertising opportunities or creative book promotion you should come take a look at the site.
